GRASSINGTON PLAYERS

Freelance Client

Brand refresh and individual performance collateral for amateur dramatic society Grassington Players.

The society approached me to refresh their branding as they looked to scale up and leverage digital marketing.
To complement this, they wanted performance collateral to showcase each production's individuality, whilst looking cohesive as a family of productions, so we crafted a translatable format that allowed for fluidity, with elements anchoring to the chosen overall look and feel.

 
 

Upon completion of the projects, the first three shows have seen a ~50pc increase in ticket sales and exposure, with most attendees citing ‘saw visual media in the local area’ as an answer to the ‘How did you hear about us?’ question.

 
 

I wanted to create a simple identity that could be applied across a multitude of collateral, reflecting a modern and progressive theatre company whilst retaining elements of the old logo.

 

©2021 Olivia Newall Design