Part of the Red Engine family, I worked for the Electric Shuffle brand as it evolved from early concept up to launch and thereafter, working in a close-knit team to develop the brand’s look and feel, translating this across various products, campaigns and touchpoints covering print, digital, venue and interiors.

Creative Director: David Ramsbottom


Red Engine Team; the Team behind Flight Club and Electric Shuffle


A selection of campaigns and assets designed and/or developed.


Campaign branding to drive footfall over lunchtimes during the mid-week period, covering a range of print and digital formats including promotional screens around Canary Wharf. I wanted to utilise the lighter visual elements of the colour palette and branding to reflect the daytime (in contrast to some of the darker colours and themes used elsewhere) calling out the specifics in badges ('served in 20 minutes or your money back').


Campaign branding concepts for 'Sparkling Hour'.