Mike and Polly came up with the concept of a pop-up Aperitivo experience which aims to save hungry Londoners in the 5-7pm period after work often populated with social gatherings between friends and colleagues. More often that not, food is not provided and many members of the party leave early in search of a bite. Polly trained in culinary arts in Turin (the home of Aperitivo) and couldn't wait to share her experimental recipes with others.
I created a brand book/guidelines document, in the process designing the new brand identity
and directing in terms of content, layout and copy.